All case studies
Papa’s Bear
Papa’s Bear is a baby product brand on a mission to strengthen the emotional bond between fathers and their children—through love, connection, and everyday rituals.
Client:
Papa’s Bear | GCNY Marketing
Role:
Branding & Packaging
Collaboration:
GCNY Marketing
Preview:
We made a real bear! Designing the plush toy and packaging was a full-circle moment I’ll never forget. Seeing the bear come to life, holding it in my hands, and knowing that something I designed could be hugged.
Papa’s Bear was designed to feel like love: strong, warm, and present. Every element of the visual identity, from the bold logo to the soft, vibrant colors, was crafted to support the brand’s message of emotional connection between father and child. Designed for versatility, it invites dads to embrace their role with pride, tenderness, and joy.
